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Research papers

Exploring the world of water

Danone undertook a rigorous scientific study of the use of water in daily life with an eye to identifying the perceived consumer benefits of water consumption in general. The study needed to demonstrate that water can bring real benefits to consumers...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Tom De Ruyck, Michel Rogeaux, Annelies Verhaeghe
Companies: InSites Consulting, Danone
September 15, 2010
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Citation

De Ruyck, Rogeaux and Verhaeghe (2010a, September 15). Exploring the world of water. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/exploring-the-world-of-water